KEM PRESENTS: "KEM LIVE @ MACK & THIRD: A CALL TO SERVICE 2012"

SAVE THE DATE! On August 26, Motown Artist KEM Will Host
'Mack & Third LIVE' in Detroit – the FREE Day-Long Concert & Food Drive to Benefit the Homeless!

FOR IMMEDIATE RELEASE
June 11, 2012

DETROIT, MI – Motown Recording Artist KEM is proud to present the third "Mack & Third LIVE: A Call to Service" event, a day-long FREE concert & food drive to benefit the homeless, that will take place Sunday, August 26, 2012 at Detroit's Cass Park.

Fans can find additional details at www.mackandthird.org, and can follow the 2012 event interactively at www.facebook.com/MackAndThird and at www.twitter.com/MackAndThird (@MackAndThird).

In 2009, KEM, who still makes Detroit his home, hosted his first "Mack & Third" event (which was named for the area where many of Detroit's homeless citizens reside), served more than 500 of Detroit's homeless citizens a meal, collected over 40,000 canned goods and 26,000-plus people enjoyed the free event.

The 2009 event was KEM's first large-scale effort to give back to Detroit's homeless community and its services, which supported him throughout his journey from homelessness & addiction to sobriety & success.

By sharing his gift of music, KEM hopes to bring attention to the plight of the homeless and to motivate the community to get involved with giving and volunteerism.

"Mack & Third is about giving back," said KEM. "I've been fortunate to overcome many obstacles including being addicted and homeless. If it weren't for organizations like the Detroit Rescue Mission and the NSO, I wouldn't be where I am today. I want to encourage others in their current situations by offering something tangible like a meal, along with the hope that things can get better. By sharing my music with a free concert, I also hope to inspire others to give back."

The 2011 event far exceeded expectations, as it more than doubled the previous event's statistics. On August 28, 2011, more than 52,000 people attending the event, 100,000 canned goods were collected, 2,100 homeless citizens were served 'A Meal & A Message' from KEM, 2,500 toiletry kits were distributed and thousands received FREE health screenings.

The 2012 event will be held on August 26, and will feature: 'A Meal & A Message' from KEM - specifically for homeless citizens; several food & merchandise vendors; free health screenings; and five hours of live concert entertainment that will include a performance by Grammy- nominated Artist KEM.

The Purposes of "KEM Presents Mack & Third LIVE: A Call to Service" are:

• To raise funds & collect canned goods for the area's homeless shelters & food banks
• To provide a free getaway for Detroiters from the stresses of their current situations
• To serve a free meal to the homeless and others in need To encourage people to volunteer and give.

"The concept of KEM's free all-day Mack & Third concert event came in 2009, during the nation's largest economic downturn of our times," said KEM's Manager & Project Producers, LLC Owner, Toya Hankins. "It was a time that thousands of people were losing their jobs, with some becoming homeless. Stress levels were high, and we wanted to provide a reprieve for Detroit's citizens – a day that they could enjoy with their families without the burden of expense, while at the same time, making an impact for the homeless community. Little did we know at the time that the event would grow into one of Detroit's largest annual events. We are grateful to all of our past and current sponsors that allow us to continually enhance the event each year. We look forward to announcing details of the 2012 event very soon."

The "KEM Presents: Mack & Third LIVE: A Call to Service event is made possible only by the welcomed support and commitment of several community partners and sponsors. For sponsorship information, please contact: sponsors@mackandthird.org.

All canned goods, merchandise, beverage & other financial profits from the event will be donated to organizations that assist Metro Detroit's homeless community. Further information regarding sponsorship, donations, volunteering and vending is available at www.mackandthird.org.

About Mack & Third, Inc:
Mack & Third, Inc. is a Michigan domestic non-profit corporation founded by Motown Recording Artist KEM, which is named for an intersection in the area where many of Detroit's homeless citizens reside. Mack & Third, Inc. assists organizations that support the homeless community, including shelters and organizations which supported KEM throughout his journey from homelessness & addiction to sobriety & success. KEM's annual Mack & Third event is an all-day free concert to benefit and recognize Detroit's homeless citizens. Information about the Mack & Third event is available at www.mackandthird.org. Fans can follow the event interactively on Facebook at www.facebook.com/MackAndThird and on Twitter at www.twitter.com/MackAndThird (@MackAndThird). Mack & Third, Inc. is a 501c3 organization.

About KEM:
Motown Recording Artist KEM's latest CD, INTIMACY, debuted at #2 on Billboard's Top 200 Albums list in August 2010. INTIMACY garnered national acclaim, including two Grammy award nominations, a Soul Train award nomination and a BET Centric Award nomination. INTIMACY was officially certified gold in March 2012. After the release of INTIMACY, KEM headlined his sold-out national 'Intimacy Tour' with Special Guests Musiq Soulchild & Ledisi. Combined, KEM's three albums have sold in excess of 2.2 million units. KEM's big-screen acting debut will come this August, with the release of the movie, "SPARKLE," starring Jordin Sparks and the late Whitney Houston. KEM will present his third 'Mack & Third' event in Detroit on August 26, 2012. Additional information, including show dates and recent news is available at www.MusicByKEM.com.
 
Risa Balayem
Owner - PR1 Communication PR Management for Project Producers, LLC (Artist Management for Motown Recording Artist KEM)
313.549.0012
risa@pr1comm.com
twitter.com/risapr1
linkedin.com/in/risapr1
MusicByKEM.com
facebook.com/KEMofficial
twitter.com/KEM_Intimacy

Get involved with Mack&Third!

Donate Today!

Thanks for supporting KEM and Mack and Third! Your secure donation through PayPal will be used to positively affect the lives of the homeless and those in need. Your dollars go directly to homeless shelters, food banks, and money-raising events like KEM Live@Mack and Third!

Donate with WePay.com::

Donate securely with WePay.com


Donate with PayPal:


Becoming a sponsor? Becoming a vendor at the event? Download these PDF files for more information. Become a volunteer! Click here for more info!